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2025-2026 College Catalog > Credit Programs > Guided Pathways > List of NSCC Guided Pathways > Business and Administration > Digital and Social Marketing (MKD)

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Digital and Social Marketing (MKD)

2025-2026 Business & Administrative Pathway

Associate in Science, STEM and Business Division

Recommended Course Selection Sequence

Course NumberTitleCredits
MKT101Principles of Marketing

3

CMP101Composition 1

3

GRA101Introduction to Graphic Design

3

BUS101Math for Business and Finance

3

ECO104Principles of Microeconomics

3

ACC105Accounting Essentials

2

ACC110Small Business Computerized Accounting

1

MKT204Advertising and Integrated Marketing Communications

3

MGT102Principles of Management

3

MDA205Scripting: Storytelling in a Digital Age

3

PSY110Organizational Psychology and the Workplace

3

GRA208Designing for Web

3

MKT203Principles of Selling

3

MKT218Digital Marketing

3

MDA201Media Studies

3

MDA107Introduction to Digital Media Literacy

3

PRO100Introduction to the Professional Portfolio

1

GRA206Video for Social Media and Beyond

3

ENT100Introduction to Entrepreneurship

3

MKT210Social Media Marketing Strategy

3

SPE102Speech

3

ITR200Internship

2

Total Credit Hours: 60

Program Notes

  • Open admissions
  •  Day or evening program

Campus Information

  • Lynn or Danvers campus

Additional Graduation Requirements

  • Cumulative CLGPA at or above 2.0
  • Submit your intent to graduate at https://www.northshore.edu/registrar/graduation.html

Advising Notes

This degree is designed upon completion to prepare a student for entry level employment in marketing.

This degree is designed upon completion for a student to transfer to a four year university in marketing. Check with your receiving institution for best credit transfer options.

Courses are listed in the recommended order you should take them.

Many courses have prerequisite requirements that must be fulfilled to be eligible to enroll in the course.

If you intend to graduate with an associate degree in two years, you should enroll in at least 15 credits if taking only fall/spring courses.

Completing 30 credits each year helps students stay on track to timely graduation.

Taking classes in the winter intersession and summer can accelerate your time to degree completion.

All student degree audits for graduation purposes will be based off the official program of study the student is enrolled in.