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Graphic Design - Integrated Media (IMD)

AN OPTION OF MARKETING

Type: Career, Degree (AS)

Open Admissions

Division: Liberal Studies


The Graphic Design-Integrated Media Degree delivers insights into marketing, graphic design and promotional trends and issues facing graphic designers, marketing organizations, clients and our society. New media marketing alternatives are rapidly emerging in promotional and communication offerings. These include new methodologies and offerings in print, web design, social media (blogs, social networks, video sites), wikis, mobile media (podcasts and smartphone apps), webinars and email promotions. This program offers the concepts and hands-on skills development to better prepare students for a dynamic career focused on new media marketing and graphic design. As part of the program, students produce a portfolio of their designs and can gain valuable work experience through a supervised internship work experience.
 

If you have questions related to program admissions or applications, please contact info@northshore.edu or call 978-762-4188.

 

First Year

Fall

Course NumberTitleCredits
CMP101Composition 1

3
GRA116Electronic Imaging

3
GRA101Introduction to Graphic Design

3
GRA202Digital Illustration

3
MKT101Principles of Marketing

3
Total Credit Hours:15

Spring

Course NumberTitleCredits
ART116Introduction to Digital Photography

3
CMP102-150Composition 2 Elective

3
GRA118Digital Page Layout

3
LA-ELECTIVELiberal Arts Elective

3
MKT210Social Media Marketing Strategy

3
Total Credit Hours:15

Second Year

Fall

Course NumberTitleCredits
GRA208Designing for Web

3
GRA204Typography

3
PRO100Introduction to the Professional Portfolio

1
LA-ELECTIVELiberal Arts Elective

3
MKT218Digital Marketing

3
SPE102Speech

3
Total Credit Hours:16

Spring

Course NumberTitleCredits
ITR200Internship

2
GRA140Integrated Media Design Principles

3
GRA206Video for Social Media and Beyond

3
GRA216Graphic Design Portfolio

3
LA-ELECTIVELiberal Arts Elective

3
Total Credit Hours:14

Program Note

Communication and Mathematics proficiency required to graduate.

See guided pathway sheets for advising information specific to your area of focus.

Total Credit Hours: 60


Program Student Learner Outcomes
  • Develop research skills for effective design and marketing communications.
  • Demonstrate organized, confident public speaking techniques.
  • Apply principles of color psychology and good standards for page layout and design to the creation of artwork and publications.
  • Acquire and practice proper freehand drawing/comping and computer-based skills for illustration, photo-manipulation, and page-layout software.
  • Define and employ proper typographical attributes for specification of type, solving copy fitting needs and proofreading/critiquing.
  • Recognize the many legal, social, cultural, political, ethical, ecological and economic contexts related to the diversity and creativity in design and marketing communications.
  • Develop job proposal and billing techniques and the ability to select a printing company based on estimate costs and the type of product to be produced and services provided.
  • Develop the ability to effectively gather and present communications to and from clients for the creation of graphic/print solutions for specific projects, processes and demographics.

Occupational Skills Required
  • Computer and Internet awareness
  • Strong written and verbal communication skills
  • Critical thinking
  • Project planning and execution
  • Time management

Experiential Learning Required in Program
  • PRO100 - Introduction to Professional Portfolio
  • ITR200 - Internship


Most Common Linked Occupation Title – All Education Levels
  • Graphic Designers

Most Common Linked Occupation Title – Associate’s or Less
  • Artists and Related Workers, All Other