2023-2024 College Catalog

Social Media Marketing (SMC)

Type: Career, Certificate (C1)

Open Admissions

Division: STEM and Business

Social media marketing has a huge impact on business success. The Social Media Certificate introduces best practices, latest strategies, and proven techniques in this fast-paced industry. Courses provide both theory and job-ready skills. Graduates of this program earn four industry standard, and highly marketable certifications: Google Ads, Google Analytics, and Hootsuite Platform. This certificate is ideal for current marketing professionals and business owners looking to broaden their skills, or for students looking for a highly marketable career path.
 

If you have questions related to program admissions or applications, please contact info@northshore.edu or call 978-762-4188.

 

First Year

Fall

BUS100Introduction to Business

3
OR
ENT100Introduction to Entrepreneurship

3
 
MDA107Introduction to Digital Media Literacy

3
MKT101Principles of Marketing

3
MKT204Advertising and Integrated Marketing Communications

3
Total Credit Hours:12

Spring

MKT210Social Media Marketing Strategy

3
MKT218Digital Marketing

3
 
GRA206Video for Social Media and Beyond

3
OR
MDA205Scripting: Storytelling in a Digital Age

3
Total Credit Hours:9

Program Notes

Communication and Mathematics proficiency required to graduate.
See guided pathway sheets for advising information specific to your area of focus.

Total Credit Hours: 21

 
Program Student Learner Outcomes
  • Achieve Google Ads, Google Analytics, Hootsuite Social Marketing and Hubspot certifications.
  • Build a social media presence for companies or non-profit organizations.
  • Set company and marketing objectives for a social media presence.
  • Write and present a social media marketing plan.
  • Be able to create textual, visual, and video content in owned, paid, and earned media to reach the target audience.
  • Recognize and respond to ethical dilemmas and the social responsibilities of marketing, and apply ethical principles to all aspects of marketing.


Occupational Skills Required
  • Strong written and verbal communication skills.
  • Critical thinking.
  • Understanding of social media presence.