2017-2018 Credit Catalog

Graphic Design - Integrated Media (IMD)

2017-2018

AN OPTION OF MARKETING

Type: Career, Degree (AS)

Open Admissions

Division: Career & Tech Education & Bus


The Graphic Design-Integrated Media Degree delivers insights into marketing, graphic design and promotional trends and issues facing graphic designers, marketing organizations, clients and our society. New media marketing alternatives are rapidly emerging in promotional and communication offerings. These include new methodologies and offerings in print, web design, social media (blogs, social networks, video sites), wikis, mobile media (podcasts and smartphone apps), webinars and email promotions. This program offers the concepts and hands-on skills development to better prepare students for a dynamic career focused on new media marketing and graphic design. As part of the program, students produce a portfolio of their designs and can gain valuable work experience through a supervised internship work experience.

First Year

Fall

Course NumberTitleCredits
CMP101Composition 1

3

CPS124Web Fluency

3

CPS158Dreamweaver

3

GRA202Digital Illustration

3

MKT101Marketing

3

Total Credit Hours:15

Spring

Course NumberTitleCredits
ART116Introduction to Digital Photography

3

CMP102-150
Composition 2 Elective

3

GRA118Digital Page Layout

3

LA-ELECTIVE
Liberal Arts Elective

3

MKT210Social Media Marketing Strategy

3

Total Credit Hours:15

Second Year

Fall

Course NumberTitleCredits
ART114Visual Design Theory

3

GRA116Electronic Imaging

3

GRA204Typography

3

MKT216Internet Marketing

3

SPE102Speech

3

Total Credit Hours:15

Spring

Course NumberTitleCredits
COP202Cooperative Education/Internship

3

GRA140Integrated Media Design Principles

3

GRA216Graphic Design Portfolio

3

LA-ELECTIVE
Liberal Arts Elective

3

MKT204Advertising

3

Total Credit Hours:15

Requirement Notes

ART116 is equivalent to GRA130.

COP202: Students may be eligible for COP202 exemption. Please see the COP202 Coop Ed/Internship Exemption Form found on the Academic Program Web page for details. If exemption is approved, student must complete a 3-credit open elective.

Program Note

Communications and Mathematics proficiencies required to graduate.

See guided pathway sheets for advising information specific to your area of focus.

Total Credit Hours: 60