MKT216 Internet Marketing

Presents an overview of the various Internet web sites and investigates recommended techniques, strategies, technology, channels and tools for marketing, selling, market researching, and distributing on the Internet. Examines site design and content, advertising, promotion, campaigning, site addressing, and search technology as well as marketing issues as they relate to customer privacy. Students entering this course must have a working knowledge of the World Wide Web. Fulfills open, business, and marketing electives.