MKT217 Sales Enablement for Digital Marketing
Students will explore the dynamic and critical relationship between marketing and sales, learn about the sales process, learn to identify and address the needs of sales professionals, and develop strategies for launching effective marketing programs that drive results. The course aims to build practical experience in cross-functional collaboration, communication, and problem-solving. Completion of the course earns students HubSpot Academy Sales Enablement Certification.
Prerequisite
MKT 101
Electives
- BUS - Business Elective
- OPEN - Open Elective