GRA140 Integrated Media Design Principles

This course introduces current design techniques, hardware options and software applications prominent in the growing field of integrated digital graphic design and marketing communications. Students will investigate new methodologies and offerings in print, web design, social media (blogs, social networks, video sites), wikis, mobile media (podcasts and Smartphone apps), webinars and email promotions. Emphasis is placed on marketing/design concepts, best practices and hands-on skills development associated with creative integrated media/promotional options. Fulfills open, marketing and small business directed electives.

Credits

3

Prerequisite

Communications and Mathematics Proficiencies

Electives

• MRKT - Marketing Elective
• OPEN - Open Elective
• SBDE - Small Business Directed Elective