ANS140 Merchandising in the Animal Care Industry

This course provides basic design fundamentals, develops skills to produce attractive displays, and introduces current venues of marketing for students planning on careers in animal care. Topics covered include: characteristics and development of displays and layout, merchandising techniques for all aspects of the industry, desigining brand, logo, signage, slogan, creating a professional and productive environment, as well as, utilizing the internet and social media in advertising and public relations as applied to the growing animal care industry. (3 lecture hours per week)