2019-2020 Credit Catalog

Social Media Marketing (SMC)


2019-2020

Type: Career, Certificate (C1)

Open Admissions

Division: Career & Technical Education and Business

Social media marketing has a huge impact on business success. The Social Media Certificate introduces best practices, latest strategies, and proven techniques in this fast-paced industry. Courses provide both theory and job-ready skills. Graduates of this program earn four industry standard, and highly marketable certifications: Google Ads, Google Analytics, Buffer, and Hootsuite Platform. This certificate is ideal for current marketing professionals and business owners looking to broaden their skills, or for students looking for a highly marketable career path.

If you have questions related to program admissions or applications, please contact info@northshore.edu or call 978-762-4188.

If you have advising related questions, please contact socialmedia@northshore.edu or call 781-477-2215.

 

First Year

Fall

BUS100Introduction to Business

3
CMP101Composition 1

3
SPE102Speech

3
GRA101Introduction to Graphic Design

3
MKT101Principles of Marketing

3
Total Credit Hours:15

Spring

MGT206Small Business Management/Entrepreneurship

3
MKT204Advertising

3
MKT210Social Media Marketing Strategy

3
MKT218E-Marketing

3
GRA206Video for Social Media and Beyond

3
Total Credit Hours:15

Program Notes

Communication and Mathematics proficiency required to graduate.
See guided pathway sheets for advising information specific to your area of focus.

Total Credit Hours: 30


Program Student Learner Outcomes
  • Students will be able to construct a social media/digital marketing plan including: target market analysis and selection, analysis and selection of channels appropriate to the target audience, generate social media content (graphics & video), apply fundamental marketing promotional principles including tone, personality, image, and content.
  • Students will earn FOUR industry standard social/digital certifications: Google Ads, Google Analytics, Hootsuite, Buffer.
  • Be able to successfully use tools by industry leaders: Google, Google analytics, Hootsuite, Buffer, Facebook, Instagram, Twitter, YouTube, LinkedIn, Canva, Adobe Spark.
  • Observe, track, and report on the social and digital presence of a successful organizations
  • Assess when/how/why to employ social media, digital, and traditional marketing strategies and channels as part of the overall marketing mix

Occupational Skills Required
  • Strong written and verbal communication skills.
  • Critical thinking.
  • Understanding of social media presence.